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October
1

It can be a seller's nightmare to still be on the market month after month. If your home has been on the market for more than 90 days it is time to re-evaluate. 

      • Are you priced within market value?
      • Have you corrected anything possible that was received in showing feedback?

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September
29

Have you ever driven in downtown Jacksonville and been hit by the lovely aroma of fresh coffee?

focus photography of coffee artwork

The History of Maxwell House Coffee in Jacksonville, FL

Maxwell House Coffee, one of the most iconic coffee brands in America, has deep roots in Jacksonville, Florida. The brand's history in the city dates back to the early 20th century and has played a significant role in the local economy and culture.

Early Beginnings

Maxwell House Coffee was originally created by Joel Cheek in the late 1800s and gained popularity when it was served at the Maxwell House Hotel in Nashville, Tennessee. However, the brand's connect...

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September
23

Property Tax Exemptions in Florida: A Guide for Homeowners

Florida offers several property tax exemptions to help homeowners reduce their property tax burden. These exemptions are designed to provide financial relief and encourage homeownership. Here's a quick overview of the key property tax exemptions available in the state.

1. Homestead Exemption

The Homestead Exemption is the most well-known property tax exemption in Florida. Homeowners who permanently reside in their home as of January 1st of the tax year are eligible. The exemption provides up to $50,000 in property tax relief:

- First $25,000: Applies to all property taxes, including school district taxes.
- Additional $25,000: Applies to assessed values between $50,000 and $75,000 but does not apply to school taxes.

This exemption can significantly reduce the taxable value of your property, lowering...

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September
9

Deed Fraud is on the rise throughout Florida. Take these simple and FREE steps to protect yourself. 

How The Fraud Works

A Fraudster finds your name and address in tax records. They then fill in a simple Quit-Claim deed forging your signature. They will throw on a notary stamp either by way of an accomplice or by another simple forgery. The deed is then electronically recorded with your local Clerk of Courts. And since as the Clerk's office will tell you, it is only their job to record not to verify legitimacy, the Fraudster is then the Owner of Record. They will next sell to investors buying sight-unseen or take out loans against the property to collect cash. There are countless stories. Homeowners have been forclosed on for mortgages they did not take out and even evicted by "new owners" who purchased having no idea they bought from a fraudster. 

How to Protect Yourself

Though paid services are popping up it is actually simple and FREE to register for alerts. Florida law requires every county's clerk of the court to provide a free electronic notification service that informs registered users when their land record is logged in the county's public records. This service can help property owners become aware of fraudulent activity before it's too late.

If you own properties in multiple Northeast Florida Counties, you have the convenience of registering just once for Baker, Clay, Duval, Nassau, Putnam and St. Johns Counties at the link below. 

https://protectyourfloridaproperty.com/

Bradford County Alert Registration

Union County Alert Registration

Alachua County Alert Registration

Putnam County Alert Registration

Flagler County Alert Registration

Volusia County Alert Registration

September
7

  It is what every seller dreads, putting their home on the market only to find themselves waiting weeks to months for an acceptable offer.

If your home's listing expired consider these key factors:

  • Ease of Access - Did you make it as easy as possible for buyers to see your home? With unusual work schedules, pets, or kids to consider it can be difficult to accommodate every showing request. But you must remember that buyers are likely facing the same challenges on their side when trying to find time to see homes. So if you and your agent do not team up to do everything possible to make your property easy to show, you may be losing out to other listings not because they are better, but just because buyers were able to see them first. 
  • Price Range - Did you follow professional advice when pricing your home based...

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Disclaimer: All information deemed reliable but not guaranteed. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) or information provider(s) shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless. Listing(s) information is provided for consumers personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Information on this site was last updated 04/21/2026. The listing information on this page last changed on 04/21/2026. The data relating to real estate for sale on this website comes in part from the Internet Data Exchange program of Delta Media Group MLS (last updated Tue 04/21/2026 12:13:14 AM EST) or GAMLS (last updated Mon 04/20/2026 11:15:01 PM EST) or Stellar MLS (last updated Mon 04/20/2026 11:59:02 PM EST) or SPC MLS (last updated Mon 04/20/2026 11:20:22 PM EST) or Martin MLS (last updated Mon 04/20/2026 11:38:09 PM EST) or Indian River MLS (last updated Mon 04/20/2026 11:30:16 PM EST) or Daytona MLS (last updated Mon 04/20/2026 11:36:43 PM EST) or Northeast Florida MLS (last updated Tue 04/21/2026 12:08:56 AM EST) or Beaches MLS (last updated Tue 04/21/2026 12:06:10 AM EST) or BORMLS (last updated Mon 04/20/2026 11:14:49 PM EST) or Golden Isles MLS (last updated Mon 04/20/2026 11:26:16 PM EST) or Amelia/Nassau MLS (last updated Mon 04/20/2026 11:25:13 PM EST) or Dixie Gilchrist Levy MLS (last updated Mon 04/20/2026 11:42:15 PM EST) or NFLMLS (last updated Mon 04/20/2026 9:04:33 PM EST). Real estate listings held by brokerage firms other than Watson Realty Corp., REALTORS ® may be marked with the Internet Data Exchange logo and detailed information about those properties will include the name of the listing broker(s) when required by the MLS. All rights reserved.
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